USPS Postage Rate Increase

April 14, 2015 The Postal Regulatory Commission officially approved the USPS requested postage rate increases late last week, and we now have preliminary details on how much of an increase can be expected across the different classes of mail. These new rates are all effective on Sunday, May 31, 2015.

The overall average of all increases is about 2%, but as in years past, the weight of the increases is always more pronounced in certain classes of mail.

Consistent with recent history, Every Door Direct Mail is subject to the largest percent increase. Every Door Direct Mail is a type of non-addressed, saturation style of bulk mail that is very popular with small businesses. The precise 4.762% increase means that Every Door Direct Mail pieces will increase from the current rate of 17.5¢ apiece to 18.3¢ apiece.

The USPS has been aggressive about increasing postage. Postage was just 14.2¢ apiece back in 2011. This represents a 29% increase over just a 4 year period. 

Presort standard letter-sized mail is scheduled to increase 1.741%. Average rates for this style of bulk mail are currently around 28.5¢ apiece, and will now increase to about 29¢ apiece. Letter-sized mail is generally considered 6.125″ x 11″ or smaller but there are some exceptions due to weight or aspect ratio (shape). Presort standard flat-sized mail (aka “catalogs”) will increase 2.549%. Average rates for this style of bulk mail are currently around 38.5¢ apiece, and will now increase to about 39.5¢ apiece. Catalog-sized mailers have been another recent favorite target for higher than average rate increases.
Presort Standard Mail
Presort standard letter-sized mail is scheduled to increase 1.741%. Average rates for this style of bulk mail are currently around 28.5¢ apiece, and will now increase to about 29¢ apiece. Letter-sized mail is generally considered 6.125″ x 11″ or smaller but there are some exceptions due to weight or aspect ratio (shape).

Presort standard flat-sized mail (aka “catalogs”) will increase 2.549%. Average rates for this style of bulk mail are currently around 38.5¢ apiece, and will now increase to about 39.5¢ apiece. Catalog-sized mailers have been another recent favorite target for higher than average rate increases.
First-Class Mail
To appease the general public who are not engaged in bulk mail marketing, the USPS has opted to leave the first-class letter rate unchanged at 49¢. This means that cost of forever stamps will remain unchanged as well.

Currently, businesses that use metering machines receive a 1¢ discount on every piece of letter-sized mail, but this discount will be reduced to 0.5¢ so metered mail will increase from 48¢ apiece to 48.5¢ apiece.

Individually mailed postcards will increase 1¢ as well going from their current rate of 34¢ to 35¢. There is no bulk mail “postcard” rate.

Standard first-class international mail will increase from $1.15 apiece to $1.20 apiece.

First class presort mail for letter-sized pieces, currently averages around 39¢ apiece and will be closer to 40¢ apiece.
Nonprofit Mail
Nonprofit mail is considered a subset of presort standard mail and will be calculated at 60.2% of the new presort standard rate. Average rates for this style of bulk mail are currently around 16¢ apiece, and will now increase to about 16.5¢ apiece.

The above information represents a rough, quick & dirty summary of the 2015 across-the-board postage rate increase. More detailed information can be found in the 133-page PDF published by the Postal Regulatory Commission titled Order No. 2472.

Of course the team at TheDirectMailMan.com is never excited about USPS rate increases, but we still believe in the effectiveness of direct mail communication for both businesses and nonprofit organizations.
Presort Standard Mail
First-Class Mail
Nonprofit Mail
Presort standard letter-sized mail is scheduled to increase 1.741%. Average rates for this style of bulk mail are currently around 28.5¢ apiece, and will now increase to about 29¢ apiece. Letter-sized mail is generally considered 6.125″ x 11″ or smaller but there are some exceptions due to weight or aspect ratio (shape).

Presort standard flat-sized mail (aka “catalogs”) will increase 2.549%. Average rates for this style of bulk mail are currently around 38.5¢ apiece, and will now increase to about 39.5¢ apiece. Catalog-sized mailers have been another recent favorite target for higher than average rate increases.
To appease the general public who are not engaged in bulk mail marketing, the USPS has opted to leave the first-class letter rate unchanged at 49¢. This means that cost of forever stamps will remain unchanged as well.

Currently, businesses that use metering machines receive a 1¢ discount on every piece of letter-sized mail, but this discount will be reduced to 0.5¢ so metered mail will increase from 48¢ apiece to 48.5¢ apiece.

Individually mailed postcards will increase 1¢ as well going from their current rate of 34¢ to 35¢. There is no bulk mail “postcard” rate.

Standard first-class international mail will increase from $1.15 apiece to $1.20 apiece.

First class presort mail for letter-sized pieces, currently averages around 39¢ apiece and will be closer to 40¢ apiece.
Nonprofit mail is considered a subset of presort standard mail and will be calculated at 60.2% of the new presort standard rate. Average rates for this style of bulk mail are currently around 16¢ apiece, and will now increase to about 16.5¢ apiece.

The above information represents a rough, quick & dirty summary of the 2015 across-the-board postage rate increase. More detailed information can be found in the 133-page PDF published by the Postal Regulatory Commission titled Order No. 2472.

Of course the team at TheDirectMailMan.com is never excited about USPS rate increases, but we still believe in the effectiveness of direct mail communication for both businesses and nonprofit organizations.